As managing director, Bas Tolmeijer (1962) is responsible for general policy and acquisitions. Bas has a long service record in management posts, including general manager of several large hotels, general director Benelux and vice president operations Europe. Bas’ expertise lies in the field of strategic management, (re-) organisation and hotel development.

Francesco Monaco (1967) is commercial director and responsible for the company’s commercial policy. For many years he has held sales and marketing posts at senior management level in the international hotel business, including international sales manager leisure and director sales & marketing Benelux. Francesco is a specialist in the field of sales, marketing communications and conceptual development (pre-openings, re-branding and E-marketing).


Gerry van Loenen (1935) studied at the Higher Hotel School in The Hague and at Cornell University in the U.S. and has over 40 years’ experience in the international hospitality industry. His business career covers a range of management positions with top hotels and chains in the Netherlands, Germany and Monaco, and was the co-founder of Holiday Inn in South Africa. Gerry recently left Hilton International and is now enjoying a less hectic existence. He lives in Frankfurt and is involved on a freelance basis in solving complex management problems and in hotel development.

Geert Braam (1964) studied business econometrics and accountancy at the Catholic University of Brabant and obtained his doctorate with a thesis on external financial reporting by investment institutions at the Catholic University of Nijmegen. He worked as an EDP auditor with Nederlandse Accountants Maatschap (now Deloitte & Touche Registeraccountants), did his military service as a computer instructor, worked as an accountant with KPMG Klynveld Accountants (now KPMG Accountants NV) and as a controller with MSCN and is currently employed as a senior lecturer at the Nijmegen School of Management of the Catholic University of Nijmegen.
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